World Bank

The World Bank is an international financial institution that provides loans and grants to the governments of low- and middle-income countries for the purpose of pursuing capital projects.

I was brought on to create a unique brand for its Payments and Remittances department. Knowing the organization wished to promote a feeling of global unity and international awareness, I used melodic colors, abstract globe imagery, and poignant photography. The warm blue and orange color palette reflected the power and dignity of the banking industry suffused with a human touch.

I applied this brand style across their website, publications, events, social media, and advertising.