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Whimsical Cow Campaign

I created this whimsical cow campaign at Moogsoft as a unique way to appeal to the developer audience. The goal of the campaign was to surprise and delight o with wit and humor and show that Moogsoft knows our customers and wants to make their work lives easier and ultimately more fun.

This campaign uses sharp, funny, close-up images of cows coupled with puns, funny phrases, and interesting facts that tie back to Moogsoft values and goals.

Campaign mockups

These mockups were created for the campaign to show how it could be rolled out on billboards, swag, and as customer gifts.

Swag

We will add this brand look and feel to a number of swag items including stickers, masks, headphones, mugs, mousepads, notebooks, and t-shirts

Customer Gifts

We will translate the brand into specialty customer gift items including a fun collectible card set and a high-end milk and cookies package.