Protective
Protective focuses on providing life insurance and retirement services.
At Protective, I revamped its digital presence by developing beautiful, useful, and effective web experiences. My work included strategizing and building out key user flows and microsite experiences, UI/UX design, web design, email design, and print design.
The Customer Journey
I redesigned and optimized key flows in the customer journey including: get-a-quote, payment path, and customer service functionality. Work included applying a user-centric rationale to create clear, logical, and effective journeys, wire framing the flow, and creating an aesthetically appealing visual layout.
Protective Landing Page
Costco Microsite
Partnering with the marketing teams at Protective and Costco, I designed this Exclusive Offer microsite. My work included creating all wireframes, and high-fidelity prototypes, UI/UX, web elements, user flow and the visual design.
Digital Design and Illustration
I created a number of digital designs and illustrations including web banners, digital ads, infographics, LED banners, illustrative posters, email designs.
