Moogsoft Rebrand I
Moogsoft is an AI-powered IT observability platform that automates noise reduction, correlation, and collaboration across your incident workflow.
When I joined Moogsoft, we needed to build the brand up from scratch. We knew a couple things upfront: we would use a cow for the logo to connect back to the name and we would be enterprise-focused but retain a cheekiness to appeal to developers. I led the rebrand effort with agency partners, web developers, and designers. We crafted new messaging, a new logo, brand guidelines, and design system. This was applied this across all channels of the company.
Brand Identity
To highlight our competence and intelligence in the industry, our new identity used bold colors, a strong font, and tech-centric abstract imagery. To keep a whimsical feel, we created a modern, flat cow brand mark and subtly incorporated its shape throughout our visual stye.
Brand video and mascot
To appeal specifically to the developer audience, we created this fun, tongue-in-cheek video to highlight how Moogsoft is the solution every developer needs. We developed a fun cow mascot, our hero, to surprise and delight. The mascot was extended throughout all our marketing materials and played a fun role at in-person events.
