Moogsoft Rebrand 2

Moogsoft is an AI-powered IT observability platform that automates noise reduction, correlation, and collaboration across your incident workflow.

When I joined Moogsoft, we created a brand for the company from scratch. Three years later, the mission and product roadmap pivoted from enterprise to cloud. We needed to refresh the brand to align with the new direction and evolving audience. We focused on clarifying the messaging, modernizing the visual identity, and developing an engaging illustrative style through which we could tell our story.

Visual & Verbal Identity

We developed an identity that was sophisticated and sleek yet still maintained a whimsical feel. We revamped the cow logo so was modern yet playful. The color palette was sophisticated and our pattern collection utilized forms and shapes to subtly reference product capabilities like correlation and collaboration.

We also clarified our messaging making it simple and straightforward and crafted a subtle fun, cheeky humor element to appeal to our developer audience.

 
 
 
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Video and illustrative style

I directed the production of the product video with an agency partner. Our goal was to explain what Moogsoft did in a way anyone could understand. We achieved this by using simple, direct language and utilizing an engaging illustrative style. This style was further extended to the website, events advertising, and webinar series, website, ebooks, webinars, and advertising. It humanized the brand making it relatable and memorable.

 
 
 
 
 
 

Corporate Marketing

This new visual identity was translated to all corporate marketing channels and product. I conceptualized and created all public-facing material including integrated campaigns, micro sites, gated assets, collateral, social media creatives, and event graphics.