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DisasterTech

DisasterTech is a platform with geospatial analytics, ai enabled situational awareness, and data science tools for before, during, and after disasters.

I was brought on to create a brand identity for the company. Since their focus was disaster preparedness, they wanted the brand to communicate feeling of reliability, safety, relief and resilience.

I created a modern logo that subtly references emergency relief (see logo exploration below). I chose a bold font and red and black color palette to elude to emergency services. Patterns were created using graphic imagery related to disaster relief and I incorporated dramatic, emotionally resonant photography.

My work included competitive research, persona analysis, and the design and execution of the logo, brand style guide, and several collateral pieces.

 
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